Established Academic Publishes New Textbook on Business Analytics

November 13, 2018 0 comments

A Loughborough University academic and a leading practitioner have co-authored an innovative new textbook on business analytics.

In this age of ‘data trumps everything’, information is regarded as the lifeline of a company as it flows across organisations when they do business internally and externally.

Whether it’s the public or private sector, charities or non-profit organisations, industries need data to support business decisions to create new business models, theories and hypotheses that evolves the current ways of thinking.

Professor Tom Jackson, Associate Dean of Research in the School of Business and Economics (SBE) and Professor of Information and Knowledge Management, and Steven Lockwood, a Visiting Fellow in SBE and Senior Executive Information Architect within the Global Analytics Chief Technology Office at IBM, UK, have combined their expertise to bring readers up to speed with necessary background information on analytics and decision-making across a range of professional fields.

The pair have co-authored Business Analytics: A Contemporary Approach – a book that explores the importance of data in providing the analytics for everyday situations and how it’s used effectively to drive outcome, improve performance and inform and influence decision-making.

The book, published by Palgrave, comes with a reference architecture that provides a logical view of a solution and details the requirements to operate such a solution, including issues relating to metadata, governance, security, lifecycle management and privacy.

It also shows past developments in analytics that lead up to this new inflection point where diverse, high volume and frequency data can be understood, interpreted and analysed better. Case studies and scenarios are included that describe solutions in a variety of industries.

Commenting on the book, Professor Jackson, who is also a member of the University’s Centre for Information Management, said: With the speed at which data is created, it’s time to understand what we can do with it all.

“We are delighted that this book provides a rapid introduction into using big data through to using it in action, by providing possible data architectures. It also has great chapters on ethics and what’s next for big data.”

For more information on Business Analytics: A Contemporary Approach or to purchase a copy, click here.

ENDS

 

Notes to editors

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Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme, named the best university in the world for sports-related subjects in the 2018 QS World University Rankings, top in the country for its student experience in the 2018 THE Student Experience Survey and named University of the Year by The Times and Sunday Times University Guide 2019 and the Whatuni Student Choice Awards 2018.

Loughborough is in the top 10 of every national league table, being ranked 4th in the Guardian University League Table 2019, 5th in the Times and Sunday Times Good University Guide 2019 and 7th in The UK Complete University Guide 2019. It was also named Sports University of the Year by The Times and Sunday Times Good University Guide 2017.

Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’ and is in the top 10 in England for research intensity. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen’s Anniversary Prizes.

The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities.

It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking.

For more information or images, contact:

Megan Cox

PR and Communications Officer

Marketing and Advancement

Loughborough University

T: 01509 222224

www.lboro.ac.uk

@megancoxcomms

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