Data Dispersity, The Next Big Challenge for Data-Driven Organizations

September 28, 2018 0 comments

A clear trend in today’s business IT is the proliferation of various cloud-based services that seek to lower operational costs, facilitate the adoption of new technologies and improve overall business performance. It has become common practice for businesses to use CRM for clients and lead management, business intelligence tools for financial analysis, Google Analytics to track online channel performance, Google AdWords for online campaign management and the list goes on. Having immediate access to performance information regarding various aspects of your business is always great. However, this is easier said than done. With and abundance of data coming from these services and with new tools and services appearing all the time, orchestrating the entire infrastructure for your organization’s data ecosystem can be a daunting task. To make things worse, many of these services don’t integrate with each other out of the box, creating major headaches for data analysts who want to look at the bigger picture regarding their company’s data. Businesses generally address this issue either by hiring staff to operate the various platforms independently, (The Login>Select>Filter>Download>Process-in-spreadsheet routine) or by paying for the costly custom development of various data bridges which can be chaotic and expensive as data sources from new services are continuously added to the ecosystem.

 

Businesses Crave Automation and Truly Seamless Data Integration

Dataddo is a universal analytics, advertising and customer data pipeline allowing data integration, automation and transformation. Our platform is designed to work with almost any online data service and already covers existing popular analytics platforms, CRMs, adtech solutions and social networks. Dataddo transforms and wires data to a wide range of databases, DWHs, cloud storages and dashboarding/BI applications allowing for smooth and simple integration with your existing IT and BI stacks. Dataddo creates simplicity for organizations in the expanding and increasingly chaotic data analytics ecosystem.

 

It’s Important to Provide Openness and Flexibility to Support Different Business Needs

We believe that the ever-growing dispersity of online data sources will eventually force most companies with considerable internet activities to deploy a data integration solution. We built Dataddo with openness and flexibility as our core driving concepts, leading to a solution that works even for organizations with legacy systems or proprietary solutions.

 

It is Not Just About a Software

At Dataddo, we are all data-crazy. This mentality helps us understand the importance of being effective and efficient when it comes to working with data. Our mission is to help our clients use the ever-growing amount of data to their advantage rather than having it complicate things. For example, one of our clients is of the largest marketing agencies in the EU and they manage hundreds of Facebook, Instagram and Google campaigns on behalf of their clients. In the past, it would take two analysts and 4 full days of work at the beginning of each month to create performance reports for their various campaigns. The chain of tasks ranging from obtaining the data itself, through data transformation, to delivery to the client’s endpoints was automated by Dataddo saving them dozens of hours each month and obviously quite a bit of money. After deploying our software, the client can now dedicate those 8 saved man-days to more important tasks that will drive the development of its business.

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