Insights

Machine Learning: what it means and why it is the future of growth

  We are living in the era of technological transformation that is bringing about changes in the way we take decisions. As big data is becoming pervasive across all the industries, use of machines to find patterns and predict future

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How to choose the right forecasting method

Forecasting is used in almost every area of business today. It is an essential tool for managing an organization of any size. In business meetings and conferences executives often hear about forecasts for the next quarter or year from their

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How to transform complex data into insights

Data environments are growing rapidly. The need to store and manage data effectively is on high priority today. That is why it is important that businesses start embarking on a strategy for managing the exponential rise in data. The whitepaper

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Best Data Visualization Tools for Business

Visualization is the graphical presentation of information to provide a qualitative insight of data to the users. It helps to unlock hidden insights in data and offers businesses a competitive advantage. Visualization is used to explore and analyze large datasets

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The Future of Marketing with Analytics

Analytics is all about gleaning meaningful insights from data. You do not get surprised when your CEO asks you why your competitors are gaining more market share? Do they have better products? Every question then centres around how meaningfully you

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Natural Language Processing in the Era of Big Data

We all grew up watching science-fiction movies where the hero interacts with machines and robots on his mission to get his ladylove held by the villains. Back then, I did not know this technology will become real, and we would

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Cluster Analysis and Unsupervised Machine Learning in R

 Cluster analysis is one of the most used techniques to segment data in a multivariate analysis. It is an example of unsupervised machine learning and has widespread application in business analytics. Cluster analysis is a method of grouping a set

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How Pokémon GO travels from virtual to real data world?

Big Data has been driving the analytical revolution across all the sectors including social media for the past few years. We see a massive increase in data every day with the growing user base across social media and mobile platforms.

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Decoding consumer sentiments through algorithms

A person’s emotions can be observed from his facial expressions, whether he is happy, angry, sad, or surprised. With the digital revolution and swelling user-base of social media, these emotions are now expressed virtually in the form of emails, surveys,

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Indian BI and software market to clock revenues of US$213 m in 2016

Indian Business Intelligence (BI) software market is forecast to reach US$213.8 million in 2016, an increase of 18.6% from the previous year, according to Gartner, Inc. “The BI and analytics market is undergoing significant change. Adoption of machine learning techniques,

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