Business Analytics

Data Analytics Changing the Structure of Media and Entertainment Industry

Data analytics has become an invincible tool to stay competitive in any business. A Gartner survey reveals that 73% of organizations have already invested or are planning to invest in analytics. So there is hardly any sector not impacted by

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How Big Data Analytics is Transforming Advertising

Big data is evidently transforming many industries. One such industry that has seen the maximum impact in terms of profitability is advertising. The communication between advertisers and consumers has changed drastically owing to the advancement in big data technologies. Big

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Know a new breed of data analytics solutions using GPU

Graphical processing units (GPU) are built and developed by chip companies mainly for the video game industry. They contain a single chip processor that re-calculates the 3D renderings every time the scene is changed. This could be performed in the

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Four Types of Business Analytics to Know

For different stages of business analytics huge amount of data is processed at various steps. Depending on the stage of the workflow and the requirement of data analysis, there are four main kinds of analytics – descriptive, diagnostic, predictive and

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The Importance of Analytics in Sports

Professional sports, over time, have become really competitive where a minute can change the course of the game. Sports teams now have much loyal fan-base and the followers are asking for detailed information. Agencies and team players are also now

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Google Analytics: A Simple Guide to Advanced Terms

If you want to fly higher with the business turnovers, then analytics is a must thing. Website analytics has been an emerging segment these days, as the internet is growing enormously. A flawlessly designed website has a definite potential to

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Top Players in Energy and Utilities Analytics Market

To be in the competition, every company has to keep its operational costs under control. One of the most important aspect to achieve this is to optimise the usage and cost of energy. The grids and processes of any energy

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Top 10 Mobile Analytics Tools in 2017

Owning a smartphone is a basic necessity today. Whether you want to use Facebook or order your favorite food, everything comes handy with different apps on your smartphone. For organizations, a large part of their social media strategy focuses on

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Why is HR Analytics Important?

The process of hiring a suitable candidate is arduous. A recruiter has to flip through thousands of resumes to shortlist the best ones. With manual screening, the process becomes cumbersome, error-prone, and time-consuming. For this reason, having a recruitment analytics

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India’s Top Funded Analytics Startups of 2017

The article is first published on yourstory.com Big data and analytics continue to permeate our day to day lives. Over the past few years, analytics has contributed immensely towards building successful data-driven organizations. In India, big data analytics is mooted

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