Big data is everywhere, and it continues to grow as we speak. However, we have reached a stage wherein handling big data – storing, processing, and analyzing – is no longer a big deal. Being neck-deep in a world of digitization, enterprises are viewing big data not only as a problem-solver but as a means to tread the path of digital transformation. Digital transformation is the key to stay ahead of the curve, and artificial intelligence-powered big data analytics will help enterprises succeed in this journey.
One such company which is helping organizations globally to derive the power from analytics and enable business transformation is BRIDGEi2i Analytics Solutions.
BRIDGEi2i, a trusted partner for data-driven transformation, began its journey in 2011 in a small garage located in HSR, Bangalore, India and now has a state-of-the-art office facility at Cessna Business Park, Bangalore. The company has a strong clientele in the US, UK, Singapore, India, and Japan. BRIDGEi2i has scaled its US market presence in a short span of time owing to its comprehensive understanding of the market dynamics and the breadth of the solutions offered across various sectors.
BRIDGEi2i Analytics Solutions partners with global enterprises to drive sustainable return on investment from analytics by transforming their businesses through data-driven approaches. BRIDGEi2i offers analytics and decision support solutions across marketing, sales, supply chain, pricing and risk management functions and also across various industries including Technology, Manufacturing, Financial Services, Insurance and Retail, to name a few. The company has a global presence with offices in Bangalore, India and Bay Area, US.
Leader and Inspiration Behind BRIDGEi2i
BRIDGEi2i Analytics Solutions is led by Prithvijit Roy, CEO, and Co-Founder of the company, who has been instrumental in putting BRIDGEi2i in a fast-growing path.
Being a part of the analytics services industry since its inception in India twenty years back, Prithvijit has the unique experience of setting up two of the biggest and successful analytics services outfits in India for Hewlett Packard Enterprise (HPE) and GE / Genpact before he started BRIDGEi2i.
He believes that analytics will not only drive business transformation but also solve social problems, enabling people to live better lives. He is the brain behind the fast-growing analytics community ‘Humans of Analytics,’ an initiative to celebrate the people who make Analytics industry what it is today.
Strategies and Principles for Success
BRIDGEi2i is disrupting the way business decisions are made with its Artificial Intelligence and Machine Learning capabilities. It evangelizes analytics-first culture in organizations and drives data-based decisions. BRIDGEi2i transforms the client organization processes and functions by embedding analytics in the decision-making processes and technologies.
The company currently employs 300+ people, who get the chance to learn ceaselessly in different spaces and to expand their knowledge boundaries. BRIDGEi2i consciously creates avenues to bring people from different backgrounds, skills & walks of life to give them an opportunity to drive organization-wide initiatives. The company exposes people to contribute towards its growth while resulting in one’s personal transformation. Thus, it has led the company to become a ‘people-first’ organization.
Building Trust with Value-Driven Services
BRIDGEi2i enables businesses to contextualize data, generate actionable insights from complex business problems, and make data-driven decisions across pan-enterprise processes to create sustainable business impact. The company’s “Valueplay” approach generates value to the client at each stage of the analytics journey from information to insight to impact. BRIDGEi2i works with many Fortune 500 companies globally and solves business problems across functions and industries.
The company believes that an organization can achieve digital transformation when:
• Disruptive analytics deployment models and technologies – with machine learning or AI layers– are used with a focus on innovation
• Big data and analytics efforts are completely operationalized
• A Center of Excellence is in place to monitor and control analytics efforts
Enabling analytics solutions with an AI layer allows an organization to personalize customer interactions better, improve customer experience management, realign business strategies, drive cost savings through machine optimization, streamline operations, and so on. The incorporation of an AI layer on top of analytics helps enterprises facilitate digital transformation while maximizing returns. In 2017, the company formed a strategic partnership with Acticall Sitel Group to enable digital transformation for Acticall Sitel’s clientele. The partnership helps Sitel Group to provide brands with a comprehensive technology platform that analyzes customer data quickly and deliver enhanced insights and real-time information, key capabilities in the quest to create a richer and more rewarding experience for their customers.
Awards and Accolades
BRIDGEi2i received various press coverage in the last few years. The company has been named in Deloitte Technology Fast50 India for three years in a row with the latest being in 2017. BRIDGEi2i was featured in Gartner’s Market Guide on Data Science and Machine Learning Service Providers in 2017, and in the Representative Vendors List of Gartner Market Guide for SaaS-based Predictive Analytics Applications for B2B Sales and Marketing. A few more moments of honor:
Named as Major Contender in ‘Analytics BPS – Service Provider Landscape’ with Everest PEAK Matrix Assessment 2017
• Featured in the Forrester Wave for Customer Analytics
• Times Network’s National Award for Marketing Excellence at the CMO Asia Awards
• GreatLakes – Announced as “The Best Boutique Analytics Firm in 2016
Turning Challenges into a Roadmap of Opportunities
BRIDGEi2i started in 2011 when several different types of players had been trying to enter the analytics market – be it consulting companies, technology companies, BPO / KPO companies, data providers and other niche global analytics players. It was not an easy task to build the brand and explain CXOs of Fortune 500 companies their transformation needs which can be significantly driven from data and analytics and that too coming from a new player like BRIDGEi2i who was also not necessarily in the same country as them.
Looking Towards the Future
The digital transformation wave is sweeping the business landscape, and enterprises are trying to capitalize on the opportunities and get their house in order for the disruption this wave is about to bring. This trend will have a significant impact on the way companies drive key business outcomes, namely customer experience, operational effectiveness, and new digital-focused business models. The rapid emergence of AI technologies will prove to be a game changer for enterprises in accelerating their digital transformation journey. BRIDGEi2i with its strong product portfolio will help organizations implement operational strategies and facilitating this business transformation.