Yahoo Acquires AI News App Founded by Instagram Co-Founders

IndustryTrends

Yahoo has purchased Artifact, an AI-powered news  platform founded by Instagram cofounders. 

The platform has fallen behind Google and other platforms over time in news.

Statista estimates that in January 2024, Yahoo! accounted for around 1.1% of the worldwide search market across all devices.

According to Yahoo's statement, Artifact would no longer be available as a separate app.

It will function as a proprietary AI-powered personalization engine, with more features being incorporated throughout Yahoo.

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