PhonePe Takes on Google with Zero Fee App Store in India

IndustryTrends

PhonePe, a leading digital payment and services company in India, has launched the Indus AppStore Developer Platform for Android developers. 

The platform promises zero platform fee and no commission on in-app purchases, unlike Google Play Store which charges 15-30%.

The platform also offers a localized and user-friendly experience in 12 Indian languages, along with features such as Launch Pad, real-time analytics, and industry trend insights.

PhonePe aims to provide a credible alternative to the Google Play Store and support the Indian app ecosystem.

The platform is open for registration and app upload from today and will be available on the upcoming Indus AppStore.

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