Marketing Essence in Every Sip; Coca-Cola's AI-Crafted Soda

IndustryTrends

Artificial intelligence unexpectedly joins the cola wars, with Coca-Cola introducing a new flavour crafted with AI collaboration 

As CNBC reports, the company calls it the "future soda," available for a limited time in regular and zero-sugar options

Named Y3000, it's futuristic but evokes Skynet and Terminators. Taste undisclosed, testers say it's like a raspberry slushy

Researchers collected consumer flavour preferences and utilized AI to create the flavour profile, and thus, the new soda was born

The cans feature a vibrant neon-purple design that strongly evokes image generation platforms like Dall-E or mid-journey 

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