FMCG Revolution: AI Unveils Deep Consumer Behavior Insight

IndustryTrends

FMCG leaders ITC, Marico use AI; Dabur focuses on cloud; HUL emphasizes beauty, digital.

Marico's AI drives growth; Q3FY24 exceeds ₹400 crore in premium sales. Digital: 20% revenue; HUL innovates consumer experiences.

ITC, Dabur embrace digital; HUL re-imagines, invests; FMCG prioritizes competitive digital culture.

Marico links onion oil with Google trends; ITC deploys "Sixth Sense" AI. HUL adapts; Dabur ensures real-time response; AI fuels FMCG agility.

Marico's premium care exceeds ₹400 crore; Dabur enhances; HUL invests; FMCG prioritizes growth.

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