Buzzfeed-OpenAI Partnership Goes Live With Ad-Lib Quizzes Creating Personalized Stories

IndustryTrends

BuzzFeed, the media company that made its name by spinning viral content has landed in the middle of the buzz last month.

The OpenAI Partnership goes live today with six quizzes, four of which are themed for Valentine's Day, one sponsored by an advertiser, and one for premium subscribers.

BuzzFeed has been experimenting with AI since launching a picture generator in 2021, but when the OpenAI work was first revealed, it caused quite a stir.

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