Amazon Introduces AI-Powered Customer Review Summaries

IndustryTrends

Amazon has launched a new tool that uses AI to generate and present summaries of customer reviews on product pages. 

Before purchasing a product, the function attempts to assist customers in rapidly comprehending the overall comments.

The function is presently accessible to "a subset of mobile shoppers" in the United States for a range of items.

Amazon CEO says the functionality is part of Amazon's aim to develop generative AI apps that enhance their customers experiences.

The new feature works by offering a short paragraph highlighting the product characteristics and customer sentiment.

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