AI & Big Data Expo: AI’s impact on decision-making in marketing.

During an AI & Big Data Expo Global talk, Jason Smith, the Chief Digital Officer at Publicis Groupe.

The main focus of Smith's talk was a tactical trial his group ran to investigate whether artificial intelligence (AI).

There was an emphasis on the difficulties in the marketing and advertising industry, especially in handling a large number of factors.

There’s no way that a human can realistically go through 83 million combinations,said Smith.

Humans outperformed the AI-optimized campaign in the strategic experiment findings, although the AI campaign soon withdrew.

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