Adobe Adds GenAI to Content Supply Chain Workflow
IndustryTrends
Adobe unveils GenAI capabilities in GenStudio and Firefly to transform enterprise content supply chains.
Aim to address complex workflows and inefficiencies in content supply chains, according to the press release.
GenStudio enables marketers to efficiently plan, create, manage, and measure on-brand content.
Firefly offers personalized content production at scale, customizable to brand guidelines.
Adobe's comprehensive offerings cover workflow, creation, asset management, delivery, and insights, promising a unified content supply chain.
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